Frankfurt Papers on Marketing and Financial Services 3
The Internet is playing an increasing role in our everyday private and business lives. New opportunities are arising all the time and many organisations have already set up websites allocating substantial budgets each year to keep them up and running. This observation also holds true for the legal sector. The majority of international law firms and many national and regional ones have their own websites. However, so far the legal sector has only spent little on marketing and their web presence. And although this is beginning to change, many law firms are still not taking full advantage of modern innovations in website design, content, and structure, and their websites often prove to be of little use to their clients. Petra Huettemann gives an overview of possible client benefits that can be derived from websites in general and those customised for law firms in particular. The theories she develops are supported by survey results. Further on, she gives recommendations for website design and its implementation into a law firm's online strategy..
108 pages. many farb. ill. Paperback. 2007
ISBN 978-3-89821-554-1
ISSN 1861-0978
Deutsch | 
English
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